Switzerland's participation at the CES 2019 in Las Vegas was one of a range of Presence Switzerland campaign activities to position the country as a leading centre of innovation and technology – making it an attractive location for global investors and foreign companies. The Swiss pavilion showcased products and innovations from over 30 companies – mainly startups – working in fintech, life science, IT, drone technology and gaming. Other Swiss companies taking part in CES 2019 independently will also be included in Switzerland's overall communication. In addition to the economic potential of this event, it will also help portray a diversified Switzerland.
The first platform for the 'Switzerland – home of drones' campaign was the prestigious Viva Technology event in Paris from 24–26 May 2018. The Swiss pavilion, designed by Presence Switzerland together with the Swiss Embassy in Paris, presented an interactive exhibit of Switzerland's drone ecosystem and Swiss innovation in flying robots. Switzerland Global Enterprise and its Swiss Business Hub in France were also present Swiss companies from various technology areas (Internet of Things (IoT), robotics, energy, smart city, etc.). The State Secretariat for Education, Research and Innovation is supporting the Swiss pavilion, in particular with a visit by Secretary of State Mauro Dell’Ambrogio on 25 May. The Swiss contingent also includes the federal institutes of technology in Zurich (ETHZ) and Lausanne (EPFL), the umbrella organisation digitalswitzerland and the Canton of Geneva. The regional business development organisations attending are the Greater Geneva Bern Area and the Greater Zurich Area.